When managing your Instagram account, you may feel overwhelmed and anxious regarding how often you should post on Instagram. Of course, you want to keep a fine balance between not looking inactive or annoying your audience/followers by constantly posting.
The posting frequency of your Instagram page can allow you to engage better with your audience and grow your brand in a cinch. In addition, you can also give your account a boost by leveraging an organic growth tool like SimplyGram after checking out a SimplyGram Review for your peace of mind.
In this article, we’ll talk about how often you should post on Instagram and boost brand recognition and awareness. Read below to learn!
Does It Matter How Often You Post on Instagram?
Of course, the number of times you post on Instagram is important as it can affect the reach of your posts as well as your engagement rate, which is essential to facilitate you in expanding your brand.
However, you must not spam your audience with too many offers, promotions, and irrelevant posts, as this can have a negative effect on your social media account performance. You should never compromise on the quality of posts and post a mix of educational and promotional content.
How Often Should You Post Instagram Reels?
Instagram Reels tend to perform better than other kinds of content on Instagram. Therefore, they can significantly help you with organic growth and reach. Obviously, you should create high-quality and engaging Reels that resonate with your audience.
The industry average for posting Instagram Reels is 4 to 7 reels per week. You can always create them ahead of time and use a scheduling tool to post them automatically during the week to never miss a day of posting.
How Often Should You Post Instagram Stories?
Instagram Stories are ideal for staying in touch with your audience and at the top of their minds while engaging with them more effectively. Most brands tend to post up to 10 stories per day, but it totally depends on your preferences.
Our recommendation is to never miss a day of posting Instagram Stories. Show your informal side to your audience and just be yourself to connect better with them and boost brand loyalty.
For example, you can show the behind-the-scenes of your brand, share some valuable tips in your niche, give a sneak peek of a day in your life, and even share some not-so-pleasant moments of your day.
How Often Should You Post on the Instagram Feed?
Generally, it’s recommended to post 2 to 3 posts on your Instagram feed every week. You can post carousels, reels, and even single static images on your feed. However, as we just discussed posting Instagram Reels, you also have to consider this kind of content when wanting to post other types of content on your feed.
Just make sure you don’t overload your audience with too many posts on your feed. You should maintain a healthy mix of carousels, single images, and reels. For this, you can always try for yourself and see what kind of content your audience engages with the most.
Keep an eye on your built-in analytics to evaluate this. It’s also a great way to assess the right time to post!